Custom Shopify Theme Design
A bespoke theme designed from the ground up around your brand — immersion session, user journey mapping, then a completely custom, high-performing store.
Shopify Website Design
We're Shopify web designers who craft beautiful ecommerce experiences that outperform the competition.
As one of Shopify's original Plus Partners, our designers and UX specialists have decades of experience in the ecommerce space. Founded in 2012, Smartteam has designed and developed hundreds of Shopify stores that seamlessly balance brand experience and business performance.
2012
Designing ecommerce since
500+
Shopify stores launched
4 wks
Rapid deployment builds
100%
In-house design team
Looking for expert Shopify designers?
Better by design
Many ecommerce websites look and feel the same. At Smartteam we push the boundaries of design to differentiate your brand from the competition and help you stand out.
Your website is designed by our passionate in-house team of Shopify experts. With a dedicated project manager assigned to your project, you have a single point of contact from ideation and design all the way through to development, sign-off and launch.
Our Shopify design services
Everything your store needs, designed in one place
Theme Customisation
Start from a proven Shopify theme and let our designers reshape it so it carries your brand vision rather than someone else's template.
UX & UI Design
Wireframing, journey mapping and interface design that removes friction at every stage between landing page and checkout.
Shopify App Design
Interfaces for merchant-facing and customer-facing apps, designed to the same accessibility and performance standard as our stores.
Project Management
A dedicated Project Manager runs your build from kick-off through design, development, QA and launch. One point of contact throughout.
Design Retainer
Priority access to our design team for ongoing aesthetic updates, campaign pages and iterative improvements after launch.
Our web design team
An elite team of creative Shopify designers
When you partner with Smartteam you're assigned a dedicated Shopify web designer who gets to know you and your brand to bring your vision to life. They work closely with our Head of Creative, your Project Manager, and you.
Every project focuses on the best quality UI and UX for an engaging customer journey — from the moment a visitor arrives to the moment they buy.
UX and UI design for Shopify
Marrying design with performance
UX design relates to how well the site works and how the user feels using it. UI design focuses on how the product looks. Both play a vital role.
We wireframe every page alongside user journey mapping — a holistic view of the customer experience that uncovers moments of frustration and reveals opportunities to build trust.
Accelerator programme
Designed for speed
A quick-launch solution built on our own framework, purpose-built for Shopify merchants and direct-to-consumer brands. We took the best-performing elements from hundreds of stores and built them into a single framework.
More tailored than an off-the-shelf theme, more cost-effective and quicker than a fully custom build — trading in under four weeks.
Selected work
Brands we've designed for
Condor Cycles
Custom theme design
Mimi & Lula
UX/UI and brand experience
Origin Coffee
Bespoke Shopify build
Ready to design a store that outperforms?
Tell us about your brand and we'll show you what great Shopify design can do for your numbers.